An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine–even an entirely new economic system. Coca-Cola has announced that it is discontinuing Tab after 57 years on the market, and fans of the drink will have until the end of December to purchase their last can of nostalgia. The brand survived initial low sales, the artificial sweetener scares of the s and s, lukewarm enthusiasm for the product at the corporate level and intermittent consumer availability to become—for a brief period—the most popular diet soda in America. Then, of course, Diet Coke came along. While it never regained its lofty status as the top diet soda, loyal Tab fans kept the brand alive. While some might think Tab was the first diet soda, that honor actually belongs to a beverage called No-Cal, which was developed by beverage industry pioneer Hyman Kirsch in Kirsch wanted to create a soda for diabetics and people with cardiovascular problems, so he used cyclamate, which was discovered in by a graduate student working at a University of Illinois chemistry lab after he licked some of the substance and found that it tasted sweet. But from the start, No-Cal was popular with a different type of consumer: dieters. Canada Dry followed soon after with a line of diet sodas called Glamor, marketing it to women trying to lose weight.
The brand survived initial low sales, the artificial sweetener scares of the s and s, lukewarm enthusiasm for the product at the corporate level and intermittent consumer availability to become—for a brief period—the most popular diet soda in America. Coca-Cola Light with a blood orange flavor. There was, listeners noted, a desperate drink order in the middle. Diet Coke with a combination of vitamins and minerals. But it soon became clear that the real market was dieters. However, wide presence of soft drinks around the world was mostly focused on two types of products — carbonated mineral water and carbonated sweetened drinks. By late , some distributors had stopped supplying Diet Coke sweetened with Splenda. It was the first extension of the Diet Coke formula. But it may have made that cabal possible. Diet Coke with a lime flavor. Tab lovers might have less time than they think to load up; serious Tab fans have begun snapping up any six-packs that might still be lurking on store shelves.
Collections Search Search clke Aquarius its operations to more than countries worldwide. We may use the provided its sales have declined yearly since March 4. Since then, Coca-Cola has expanded Powerade.