Pepsi-Cola U. The reformulated products, Diet Pepsi, Diet Pepsi Free and Pepsi Light, will be available in some markets this month and be available nationwide by Jan. Roger A. Enrico, president and chief executive officer of Pepsi, said that the change was made to improve the taste of the company’s soft drinks and give Pepsi an advantage against products that contain saccharin, an artificial sweetener whose aftertaste is disagreeable to many consumers. Pepsico is the fourth beverage company to offer percent-Nutrasweet- sweetened drinks.
Bibcode : Sci drinks was higher among females. Diet Pepsi The Diet Pepsi logo used since Montana, of the winning 49ers, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time. This formulation wheh eventually called Coca-Cola Zero, though it is sweetened with aspartame in conjunction with acesulfame potassium.
Diet alternatively marketed as sugar-free, zero-calorie or low-calorie drinks or light drinks are sugar-free, artificially sweetened versions of carbonated beverages with virtually no calories. They are generally marketed toward health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their sugar intake. Though artificial sweeteners had been known since the discovery of saccharin in ,  the diet beverage era began in earnest with the development of No-Cal ginger ale in Hyman and Morris Kirsch of Kirsch Beverages Brooklyn, New York formulated No-Cal for diabetic and otherwise sugar-restricted hospital patients, using cyclamate calcium to replace the sugar. Recognizing Americans’ growing desire for weight loss, Kirsch began marketing No-Cal to the general public, particularly to women. By , the drink had become popular in New York City and the surrounding region. In , Royal Crown Cola introduced their own cyclamate and saccharin sweetened dietetic beverage, Diet Rite.